With the recent success of their exploding controller line, last week many in the DJ field wondered: Why did Pioneer sell their DJ division to investment company KKR for $551 million? Leadership in Japan has been talking about the sale of Pioneer DJ for months according to a source close to the deal and both companies. That source chatted with us on the condition of anonymity, revealing fresh details on the sale and what DJs might expect in the future.
The deal to sell Pioneer's DJ equipment division has been inked, with private equity firm KKR acquiring all outstanding shares of Pioneer DJ for approximately 59 billion Japanese Yen - or about $551 million US dollars. Pioneer will retain about 15% share in the company and equivalent voting rights in the DJ manufacturer.
Today Reuters reported, and Pioneer confirmed they are "considering" selling their highly successful DJ division. People familiar with the transaction indicated such a deal could be worth 570 million US dollars. Pioneer is certainly at the top of their game with some of the most popular DJ gear in the market bearing their stamp this year. Perhaps it's a good time to go out on top - but what does that mean for the DJ industry?
It’s April 1st, but today’s sale news isn’t a prank. Native Instruments has issued a price drop on the legendary Traktor Kontrol S4 and S2 MK2 controllers. The controllers are now available – $699 and $449. As most DJTT fans know, we’re long supporters of the Kontrol S4 and S2 hardware as one of the […]
Native Instruments announced this morning that they’re dropping the Kontrol Z2‘s price for a February “Heavy Valentine” sales special – marked down about $200 (25%) to a new price of $599 / €599. This becomes especially valuable to new Traktor users who don’t have a full version of the software yet, as the $599 pricetag […]
Everybody makes mistakes – but rarely do they present such a gear-acquisition opportunity as this one. If you’re a Serato Scratch Live DJ, you’re in luck – Serato spelled the word “Official” wrong on their latest control vinyl printing. Instead of printing new labels or letting the misprints live in a warehouse for the next […]
After well over two years of selling the iconic Midi Fighter Classic, we’re announcing a final sale of 150 units of the hand-assembled, industry inspiring buttonmasher. During the month of November, we’ll be dropping the price of a Midi Fighter Classic to $125 for the final units. We’re in the process of updating the product, […]
We’ve had a solid week of five posts on various topics, so if you dont mind I’d like a moment to tell you about a few cool things we created for the DJ TechTools store. In order to help our younger readers and those who are attempting to purchase equipment this season, we have created […]