Not that long ago, MySpace was the de-facto place for musicians and DJs to build a fan base. Over the last few years, the focus turned to Facebook, with an increasing emphasis on building followers and growing your page Likes. With the long term health of the platform and the value of Likes being called into question, we can’t help but ask: what’s next?
As a digital DJ or electronic music producer, a well-curated internet presence can seal the deal when booking gigs, getting fans and friends out to your events, or putting your original tracks into headphones around the world. Today, we focus on some of the best tools and practices out there for maximizing your time online […]
So you’ve spent years practicing your skills, you’ve got the tunes, and you think you’re ready to hit the big time. No matter how talented you are, every DJ needs to carefully examine their marketing strategy in order to be successful. Due to the increase in digital DJ technology, today there are more DJs than […]
One of the dirtiest jobs in the DJ business is marketing and promotion. If you already have a big following, you could probably hire a publicist to do the promo grunt work for you. But how do you get a following without promotion? There’s the catch. Although DJing is good work if you can get […]
In my last article for DJTT we wrote about self-promotion, an often overlooked task in developing a music career. Now I would like to focus an essential aspect of promotion; the press kit, which is a small package containing biographical background, basic facts, press, pictures, and samples of your music. A press kit’s purpose is to […]
By DJ John Thomas While I’ve made mistakes in promoting, I would like to share a few guidelines and tips that I have found tremendously helpful in promoting myself as a DJ and producer over the last five years in the hope that they should help you prevent the same mistakes. Moving from Chicago, I […]