Publicity for the Working DJ
In my last article for DJTT we wrote about self-promotion, an often overlooked task in developing a music career. Now I would like to focus an essential aspect of promotion; the press kit, which is a small package containing biographical background, basic facts, press, pictures, and samples of your music. A press kit’s purpose is to generate interest in you as an artist allong with providing promoters, press and agents critical materials about you. Chances are you have been asked for a press kit before but dont know where to start, so we have compiled a few musts in developing a successful and potent press kit:
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