Point of no return
We have jumped far into the deep end of the digital pool. There is no lifeguard, no floaties on your arms and no grab holds in site. Time to figure out how to swim. Developing cool technology is the easy part, thats well under way. Figuring out how to use it in an artistic and emotionally compelling manner is another thing all together. Once that is complete then boom, all those nay-sayers will line up in droves. Until its complete digital djing or “controllerism” is just a term that loosely describes our direction not a cohesive creative movement.



