Today Reuters reported, and Pioneer confirmed they are "considering" selling their highly successful DJ division. People familiar with the transaction indicated such a deal could be worth 570 million US dollars. Pioneer is certainly at the top of their game with some of the most popular DJ gear in the market bearing their stamp this year. Perhaps it's a good time to go out on top - but what does that mean for the DJ industry?
Teased last week, Native Instruments has released a brand new line up of hardware for their Komplete Suite, the S-Series. These keyboards are designed to be an integrated solution for production, opening up a large amount of control similar to how the Maschine hardware works alongside its software companion. Watch our exclusive first look video that we shot when NI visited DJTT headquarters last week inside.
Serato DJ comes out with another strong release today that provides new functionality like Flip mode, along with some older loved features missing from Scratch Live such as AM mode (hide your tracks) and Chronological cues. A new MIDI Map panel also promises to provide deeper control over the software for those who may wish to dive deeper into the realm of customization. The update is available now from serato.com/dj.
The team behind NI's Komplete family of instruments and sounds has just released a brand new video teaser hinting at something new that's coming - and it's not a new piece of software, but rather physical hardware. Watch the video below and then join us in the comments for some free speculation on what type of controller this might be.
Apple has reportedly been granted a very intriguing patent that suggests an exciting new world of touch technology that could permanently cement the iOS line in the music control market. The flexibility of touch screens has made them a favorite control surface, but their lack of tactile feedback has limited widespread adoption, leaving traditional buttons and knobs safe - for now. In a new patent filing Apple describes a potential new technology that allows flexible screens to morph and change shape - providing tactile feedback along with a host of other mind-blowing applications.
While dance music certainly has taken on a whole new life these last few years with the explosion of EDM and its attendant festival culture, DJing as we know it (the style of mixing two beat-oriented records together for a seamless dancing experience) goes back at least to the '70s, in the age of disco—though, one could easily argue that it reaches back farther still. The point is, over the past few decades DJing has firmly established itself as both a creative cultural force and a viable career path—not some fly-by-night whim to be scoffed at. In that spirit, we decided to take a look at the life cycle of a professional DJ, from year zero to well past year 20, to get a look at what can change throughout the decades and how to keep that career sustainable.
Have you ever looked at a MIDI controller mapping and thought "what is is this foreign language?" Many people don't even attempt to edit and customize mappings because they don't understand how the files work. In today's article, we give you the basics of understanding a mapping so you'll be able can read the file and understand what it does with ease.
As any producer may know, getting paid for making music can be a really difficult feat to accomplish. YouTube seemed to hit the nail on the head when it comes to online videos with their advertising program however, vloggers aren’t the only ones who can start making money through ads now. Today marks the launch of On Soundcloud, a new creator partner program that allows artist to get paid whenever their sounds are played. Ads will be a gradual release throughout the next couple of months and inside we’ll break down the three tiers of Soundcloud and how these new ads will work.