I use Massive to create a HUGE variety of sounds, from hardcore kicks to string-like synths. I highly, highly recommend it. it's immensely flexible, so I recommend it because if you DO buy it, you will feel the need to learn it inside and out and it iwll be well worth it. it is better to know a single synth very well than it is to know many different ones only at a basic level.
My other experience is with Alchemy, which has some remarkable presets and is really cool for its ability to warp the sound between settings within the patches/presets. sort of like controlling all of the macros in massive at once.
I have a couple other free synthesizers VSTs that are meant for more specialized sounds, and are not very flexible. I often use this if the track needs something a bit out of the ordinary.
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