A little bit of the right kind of distortion can make a kick sound much louder and brighter. I tend to use Ableton's Saturator effect on drums along with some compression and reverb. Some other kinds of distortion might color the sound too much (I wouldn't use an overdrive or fuzz kind of distortion effect unless you're doing Gabber), but a little bit of soft distortion / soft clipping just fattens the sound up a bit.
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