First of all, no one is putting it down. I really don't "get it". Which is why I posted the article and have been asking questions.
I understand the alter ego, persona change thing. But there are far too many "DJs" that want to get a cool name and a cool mask (insert any washed out gimmick) before they even know how to mix two tracks together.
I highlighted the problem in your posting...too many of the same "DJs" playing the same tired ass songs..."I will get a mask so people don't notice I play the same tired ass tracks as everyone else...I just look cooler doing it"
Weapons, not food, not homes, not shoes
Not need, just feed the war cannibal animal
Weapons, not food, not homes, not shoes
Not need, just feed the war cannibal animal
Of course not. None of them do. What's your problem with guys that do it as part of their image? There's a difference between guys who use it to help their music and others who just dress goofy to dress goofy(which from what it sounds like, we both oppose the latter).
Sorry, but your point of view seems to be rooted in envy towards some of these acts because they find different ways to market their music to people. I see where you're coming from in regards to people putting branding ahead of music, but why can't there be more deadmau5 or Daft punk type artists that do it well and have it tie into their music? It sounds like you think all DJ's should look like Joe Schmo and have no personality or originality in their art. I hope I'm wrong in what I'm assuming you're saying, but it certainly comes across as negative to all of the producers that do that.
Gotcha. Disregard my last post then. I see where you're coming from. Just seemed like you were attacking all producers/DJ's that do that stuff. I do feel weird about people that have an alter ego, but only spin remixes(not theirs, usually) and other peoples tunes. That method does seem gimmicky. If you're going to have an "identity" then you should focus it around your own music.
What do you all think about Claptone? He's an awesome DJ and producer and wears a pretty cool Venetian mask:
https://soundcloud.com/claptone
https://www.facebook.com/claptone.official
"There are no two words more harmful in the English language than 'good job.'"
— Terence Fletcher, Whiplash
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