With the recent success of their exploding controller line, last week many in the DJ field wondered: Why did Pioneer sell their DJ division to investment company KKR for $551 million? Leadership in Japan has been talking about the sale of Pioneer DJ for months according to a source close to the deal and both companies. That source chatted with us on the condition of anonymity, revealing fresh details on the sale and what DJs might expect in the future.
Last week’s article on the lifespan of a DJ hopefully inspired some of you to consider that DJing can offer some compelling career opportunities. Just like any career, outcomes can vary wildly depending on your specialty and prowess. Today we look at three different types of DJs that you could become and the differences between these paths technically, creatively, and financially. Are you a club jock with your sights set on Ultra’s main stage, a flashy turntablist with DMC-winning tricks up your sleeve, or a finger-drumming controllerist with skills that would make Jeremy Ellis’ jaw drop? If you're thinking about getting into DJing, there's a number of ways to approach it, and today we take a look at some of the opportunities that each path presents.
While dance music certainly has taken on a whole new life these last few years with the explosion of EDM and its attendant festival culture, DJing as we know it (the style of mixing two beat-oriented records together for a seamless dancing experience) goes back at least to the '70s, in the age of disco—though, one could easily argue that it reaches back farther still. The point is, over the past few decades DJing has firmly established itself as both a creative cultural force and a viable career path—not some fly-by-night whim to be scoffed at. In that spirit, we decided to take a look at the life cycle of a professional DJ, from year zero to well past year 20, to get a look at what can change throughout the decades and how to keep that career sustainable.
As any producer may know, getting paid for making music can be a really difficult feat to accomplish. YouTube seemed to hit the nail on the head when it comes to online videos with their advertising program however, vloggers aren’t the only ones who can start making money through ads now. Today marks the launch of On Soundcloud, a new creator partner program that allows artist to get paid whenever their sounds are played. Ads will be a gradual release throughout the next couple of months and inside we’ll break down the three tiers of Soundcloud and how these new ads will work.
So you just got booked to play a new club night starting up in your town. You're on top of your game in preparation for this gig: the playlists are sorted, you synced the back-up USB sticks, hell you even knocked together a couple re-edits to test out. Then the inevitable happens: the promoter hits you up with a dreaded request: "Can you send me your bio ASAP?"
Over the last few days, DJ-centric media has started latching to an upcoming change in Facebook’s Terms and Conditions for Pages. The change will effectively eliminate “Like To Download” applications that exchange download access to songs, remixes, soundpacks, etc. in return for a press of the Like button on a page. As much as many artists […]
You’ve been killing it in small clubs everywhere—but now it’s time to step it up and play for thousands (okay, maybe hundreds) of people who may not know who you are, or are just out for a party. Here’s what you need to know to prepare for your first festival set and win over a ton of new fans.
The tech-blog world is blowing up with reports that social-media giant Twitter is in talks to acquire SoundCloud. We're not sure how founded the rumor actually is, but such an acquisition could have serious implications (positive and negative) for producers and DJs around the world. We take a closer look at how Twitter might affect day-to-day SoundCloud users in this article—come speculate with us.