In my last article for DJTT we wrote about self-promotion, an often overlooked task in developing a music career. Now I would like to focus an essential aspect of promotion; the press kit, which is a small package containing biographical background, basic facts, press, pictures, and samples of your music. A press kit’s purpose is to generate interest in you as an artist allong with providing promoters, press and agents critical materials about you. Chances are you have been asked for a press kit before but dont know where to start, so we have compiled a few musts in developing a successful and potent press kit:
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Publicity for the Working DJ
Self-Promotion for the Working DJ
By DJ John Thomas
While I’ve made mistakes in promoting, I would like to share a few guidelines and tips that I have found tremendously helpful in promoting myself as a DJ and producer over the last five years in the hope that they should help you prevent the same mistakes.
Moving from Chicago, I was ill-prepared for Austin’s virtually non-existent electronic scene as Chicago’s well-groomed and stable scene had accustomed me to the comfort of abundant gigs and the freedom to focus on musical ability.
Though I knew promotion was an essential marketing tool, like many musicians, I cringed at the very word. I wanted publicity, but my idealism and ignorance persuaded me that musical talent alone would birth my career. This belief was irrefutably untrue. Apply the following suggestions to your own particular situation and you should see results like I did.
