• Pingback: Dating Club Promoter | Dating Around Me

  • Anonymous

    A MUST READ TIP LIST FOR ASPIRING OR RISING PROMOTERS (trust me):

    -Bring girls. Tall ones. All girl parties over twenty should be paying $400-$500 if a crew is aesthetically right by NYC nightlife standards. Model crews of girls can pay up to $100 per girl.

    -Make sure each member of your crew has photo ID that says they’re 21+. High end clubs never scan IDs. Low end ones and independent ones sometimes do. (They don’t like heat from cops.) If security starts turning away your crew at such a venue bribe them. You can usually work out something financially feasible.

    -Make sure your gay boys are pretty. Also, if you want to make more money ask them to bring girl dates. Almost all promoters who do all-gay parties only make $150-$250. Those who tell you differently are probably fibbing. Women are the most valuable human resource in nightlife.

    -Never come into a club through a lower level manager, DJ, or another promoter. Your pay will be substantially less and you may not get paid at all. Email the event marketer or owner controlling the party you want to work. Ask to come in for a meeting. Negotiate hard and sell your crew. Post-meeting ask them to send you an email outlining your payment, comp liquor allowance, and pay cycle. Email is legally binding. Text message, Facebook message, and verbal contracts are a good way to get yourself robbed.

    -Don’t work Rock N’ Roll parties or ones that play obscure dance music. They lack commercial appeal and tables are generally sold sparsely at them. Top 40 DJs make people want to spend money. This means there’s a bigger budget in the night. This means you can ask for more realistically. This means you are more likely to get paid.

    -Be kind, friendly, and warm to the bottle waitresses and bussers. This will make your night much easier and keep your party together. Flirt with the bottle waitresses, but do not have sex with them.

    -Only work bottle service venues that have a big influx of clients and a doorman with a harsh reputation. This will make you more credible and marketable as a promoter.

    -Mass text, mass Facebook invite, and guerrilla advertise. Hire subhosts if you need to. (Popular, pretty, and magnetic nightlife socialites. Preferably in their first three years of college.) Impose yourself on everyone and develop your insidiousness.

    -Don’t fuck your girls or gays. It’s a sure way to eventually alienate an individual and their friends from coming out to your parties.

    -Avoid participation in gossip and rumors (even if they are about you). Let people talk and keep your mouth shut. If they’re talking about you it’s good- it doesn’t matter if what they’re saying is negative or positive.

    -Work corporate outfits as opposed to independent ones. If there’s an event marketing powerhouse behind a party they have a larger budget, network of clients, better DJ connections, and are much more likely to let in your attractive underage crew members.

    -Never accept per head deals for pay. (Example $7-$10 a head.) Cutting costs is always the suits’ priority. Tallies often end up not reflecting a promoter’s actual production. Ask for a flat. Get the flat agreed to in email.

    -Don’t use drugs or excessively drink. It will cause you to become sloppy, produce less, and eventually burn out or get fired. Promoters die fairly often. (Personally, I have a lot of dead friends and coworkers in my prayers.)

    There’s a good start. Ask me any other questions you may have.

  • http://www.facebook.com/christian.slick.3 Christian Slick

    This article is a great tool for beginners to get a foot in the door at Venue’s. I also believe Networking is a huge advantage. Find Dj’s in other areas and network with them for possible trades. They are your foot soldiers and will help get your name in the mouth of promoters and owners.
    Christian Slick
    Numark Artist…

  • http://www.facebook.com/lolo31 Lori Vigil

    I am Promoting a Florida Rapper here in SLC UT ,who I looking to perform at one of our clubs but I’m having truble getting club owners n such to look at the info I have sent them on FB and was wondering if there any one has any tips on how to do so? She gose by the name JemIIni and can be found on Youtube and can be googled. She is amazing on so many levels please check her out n let me know what ya think. Thank you

  • Anon

    This is one of those fantasy articles that does not apply in the real world. Seems more like an article displaying acts of sucking up.

  • http://www.facebook.com/DJShottt Jose Robles

    Really interesting stuff! Don’t forget also that social media networks are your friends and you can also approach promoters from there! That’s how I met a lot of the people I work with now that have always plugged me in the best Venues in Hollywood

    http://www.ReignMediaLA.com

  • DJ Zeno

    I’ve been spinning since the early 80′s from vinyl to mp3, and if you’re trying to get a club gig the answer, like winning the lottery, is “You have to be in it to win it!” You have to use all the advice that’s been posted here. Whether it’s being on SoundCloud, handing out mixes, speaking to promoters or walking into a club and offering your services. The more you put yourself out there the more chance you have of being recognized, like an actor (without connections) looking for a job. It’s difficult, (when anyone with a laptop and software will spin for free), but if you’re persistent and love your craft you might just get that lucky break. It’s sad to see a DJ with poor skills in a club when you know you can do a much better job, but that’s the nature of things, it happens in all professions. This just drives me to try harder and not worry about what someone else has. The bottom line is it won’t come to you.

  • http://twitter.com/preston_dj Preston

    Wow what an awesome article

  • Anonymous

    :D great article… i am pitching to start a new residency in a month or two. outgrew my old one and am moving on :D i could always post a thread in the forum on my experience :D

  • DJ MiXX

    You’d be suprised at how many of us DJs have no clue how to talk to someone. Many of us focus on the how to play records or th how do I get a gig and not the actually what I need to do to talk to someone. Many DJs have the arrogants “cocky, concided, or confidence” We all have something that drives us, its just a matter of turning into postive energy to get the “influencer” excited about you the DJ. This a great article

  • John Tranter

    good read ive been preaching it for years now i need take my own and yours advice lol

  • Moolah

    Great, how to talk to people – what next, how to breathe?

  • Megowan

    Great article! I feel like I’ve been really starting to follow through on some of this advice, it’s a great checklist for those trying to play the game.

    Of all the suggestions, I highly recommend throwing your own parties and booking fellow promoters. Those promoters work hard to build their scene and create a place to present themselves. By doing the same, you become one of them and so they are much more likely to interact with you on a personal level rather than just another punter at a club with a virtual dj setup. It also creates the basis for a fair trade: I book you for my event, you book me for yours.

    But one word of advice: try to be creative with your parties. There are plenty of nights all about raging and bass. Having an ace up your sleeve, such as a silent disco stage, firespinners, and/or some gogo dancers can make a huge difference when partygoers are faced with 6 other bass events that night. My ZEROdB parties tend to have all three since I’m a fire performer and silent disco company owner in addition to DJ/Producer.

  • http://www.facebook.com/LivingAudio Felipe Reciery Rivas

    i did the soundcloud thing for awhile myself..doesnt really work! lol

  • http://www.nycnightadventures.com/ Jay Samuelli

    Great post, I think what you say here applies to pretty much everything in life, not just DJing

    • http://www.gigturn.com/ Mohamed Kamal

      I absolutely agree!

  • Chrisdafunk

    A read of the game by Neil Strauss although it is based on picking up girls, if u look at the steps involved they can be used in business networking or looking for gigs etc, approaching a promoter directly can be problematic as they have probably been given hundreds of cds numbers twitters etc that night so you have to be different and approach in a different way and not just be another ‘wannabe dj’

    • chrisdafunk

      sorry should have read other replies, seems others have the same idea of ‘the game’

  • http://twitter.com/skygro Skyler Gross

    Good article! There was just one area that rushed… the email list. How do you build up the email list at the venue without it feeling weird or mess up the vibe? Someone with an ipad?

  • http://www.facebook.com/vonroyale Devin Roy

    wow these are some secret weapons!!

  • rbx

    stupid article, djtt… this is crap advice on all counts… here’s some better advise on getting booked in your local scene… step 1… buildup your soundcloud account with really good dj mixes and original tracks.. step 2…go out and party with your friends… burn mix/promo cds and put a sticker with your contact info on there and give them to anyone thats mildly interested… step 3…dont be a serious douche…just have fun…

    ps-why on earth would someone that likes jamming out to sweet tunes ever waste time memorizing some hokey “elevator speech” like the dude who does bookings for some nightclub is fuckin obama and you really need to impress him?! just spend that time and energy on your art… wtf,djtt, really?!?

    • antifm

      youre going under the false impression that YOU would be the only one taking this approach you detailed. This article is about stepping up your approach to it all and NOT just doing the half assed way about it like i keep seeing a TON of other djs doing.

      Your comment is (im sorry) what is infuriating me lately. Just because you have friends and mixes on a soundcloud account does not mean you know how to market yourself. And that marketing can mean EVERYTHING when its comes to the purple cow method.
      Handing out CDs…… everyone else is doing that. So there is nothing special to it.
      Having a webpage like everyone else on the mass website with the same things…… still nothing special so …..
      why would anyone want to book that person if all they can do is, follow the leader, or at least follow the sheep?

      • rbx

        yeah dude, i think you are a dumbass if you are spending enormous amounts of time marketing yourself as a dj… i have never booked someone off of marketing or over marketed myself and i dont respect people that do… in fact, i once completely cockblocked a dude from other gigs for fronting with me by sharing the story with other people, if you are getting so many gigs that you need an agent or are part of a larger collective with marketing power, then fine, but we are talking about kids reading this website thinking that they need to spend more time doing social media crap and selling themselves more as opposed to say… just get better at your craft and learn to have fun with it… i guess it depends what you think is cool… if that al wasser troll the grammies guy is your archetype then i guess go on ahead with your bs… just because the market is supposedly oversaturated with talent doesnt mean anyone should go around advising newbies to get more into selling themselves… i would argue that this is the opposite message that bedroom djs need to hear… the truth is that most people who fancy themselves to be djs or promoters or whatever actually are fronting really hard with all this “traction” bs… it is garbage… kids need to get taken down a notch by way of reality… the only worthwhile part of this article is where the op talks about needing actual tangible accomplishments to site as evidence for why someone should be booked… but even there its like, hey, im more prone to just hit people up based off of compatible style and not being an asshat than anything else

        and handing out demos works… thats why people do it… law of large numbers… and really.. how many people are doing this in physical form and not just a link to sc? if you believe in yourself… make a physical demo and a very good one at that… but dont be shocked when other people dont give a shit… you just need to get your media into the hands of one person that gets your style…

  • http://www.jared-f.com/ Jared F

    Interesting article. I’ve been a entertainment director for 6 years and would never book someone who told me they would bring x amount of people. I book based on performance ability and the ability to take direction. Sound cloud links are great however DJs starting off rarely get booked to play what they want to play. This was more relevant during the vinyl days. Professionalism & humility are huge since 90% of the DJs I meet are arrogant jerks. While most venues / promoters to work off the ” if you bring people” mentality I think that it breeds shitty music. I won’t EVER book anyone local without hearing them live and seeing how they read a crowd. I could go on for ages about this but I’m tired. Oh and I too am a DJ, with 15+ years experience, and promoters / managers to come to DJs when they know they will get quality results. Stick with it and be IMMENSELY patient.

    • http://signup.gigturn.com/ Mohamed Kamal

      It’s all dependent on the venue and management. Like every business some priorities are important than others. Some venues don’t care how much people you bring because the place is already packed and it’s more music driven. Clubs like that are mostly operated by DJs them selves and only make up 10-20% in a city.

      The crowd is mostly music enthusiasts, b-boys/dancers, DJs/producers and college students. You won’t find a random person from the suburb who decided to go out on a Saturday night in there. So it caters to a great niche and that’s their direction. So booking decisions for a place like that would be about qualifying a DJ on skills and music programming.

      Majority of other clubs appeal to the masses and the promoters that run them need music that appeal to the masses, hence your idea of “shitty music”.

      I don’t believe there is “shitty music” – There’s the “good shit” and there’s the “other shit”.

      • Juan

        Yes

      • http://www.jared-f.com/ Jared F

        I agree with lots of what you say however I find the major flaw of most venues is that they lack consistency. Our venue is full of bridge & tunnel folks and yes it is always busy. I firmly believe that a venue that focuses on a staff that is friendly and courteous as well as solid music will persevere. Perhaps my views are more reflective of what’s wrong in the industry. I know that the majority of successful small clubs rely on resident DJs. The big ones don’t have residents and are much more dependent on the draw of a promoter / DJ. Think of restaurants , you always go places where the food is good and staff is great. You don’t care who the chef is. Yes sometimes your willing to put up with bad service for awesome food, or ok food because you know the service is top notch.

  • johnny

    “Great, I’m a DJ too and the vibe here is different from most places”
    pause “Do you have a card? I’d like to talk you more about your Thursday
    nights”.

    oh god, if some random person came up to me in a club and said this, i would NOT take this person seriously.

    you wanna know how to talk to promoters? try talking to them like normal people. most promoters aren’t too big of music heads anyway (that’d be producers), although there are of course exceptions.

    also, if you’re a local and not a known producer, no promoter is going to book you without knowing you first. so make sure you’re a regular at the night before you even think about asking for a gig.

  • http://www.facebook.com/people/Trevor-Nordberg/1169749589 Trevor Nordberg

    Awesome article. Solid advice from the promoters perspective is the best angle you could take. You definitely couldn’t have put this article out at a better time (for me at least). Keep it up guys!
    PS Article Idea along the same topic. “How to make a mix that grabs the promoters attention.” I make mixes of all different genres but I never know what mix will appeal to the promoter. You can promote yourself a lot but what if your mixes don’t grab the promoters attention. Length? Style? Vibe? Variety? Vocal Drops?

    Maybe not enough material for a full article but just a suggestion.

  • Michael Kamburov

    Not that brilliant as it looks.First emails for most of people mean nothing they are not that important, secondly the club that is our target may not please my people (emails that i have),may be people that i promise to bring are bussy or don’t have any interest to come at that time and finally to have connection with 500 people for example i have to make production that they like it otherwise i have to be god to make meatings to reach souls to that many fans i don’t think that is the history of David Guetta,Carl Cox or Armin Van Buuren :) respect

  • Richard Nesbeat

    Great article, Some DJs still believe gigs come to them . really. Club promoters are not well known for knocking on peoples bedroom door.

  • http://www.facebook.com/VicioussHoff Viciouss Hoffmann

    Awesome article, gonna follow it from step 1 :D

  • djswillo

    Thank you very much ! The question was currentely exploding in my head (an my note book… ;-) !

  • ParkerBoyDJs

    For me this is the Best article. Good info. Grrrrreat job!

  • http://www.facebook.com/sunshineCancer Rv Arora

    -how can DJ can organize a monthly event ??
    -from where he can get the Console ?
    if a DJ didn’t get any paid gig yet ?? :/
    -reply (like for a beginner) !

    • http://twitter.com/protocollie TECH-STERMINATE

      can you clarify what you mean by ‘from where can he get the Console?’

  • Gabe Gandres

    great now all the freejays are gonna learn to land $20 dollar gigs even more efficiently. we are doomed

    • http://www.facebook.com/profile.php?id=100000400623743 Moe D Jr

      You are absolutely Right! More than half the djs who are gigging are a bunch of talentless, button-pushing, cue-point idiots. Many of them either work for NOTHING, have a connection, or are at venues being manipulated by the owner (i.e. the “rotating-dj-play-for-free-for-one-night” scam).

      And let’s not forget the “connected” DJ. For every truly talented DJ there are 100 “DJ PAULY Ds” and “I’m the adopted son of Tom Cruise and I made $200,000.00 Dj’ing at the age of 16 in clubs made for 21 and up”!!

      The writer is correct in detailing the need to connect with promoters/owners, but I firmly believe that just like boxing, the way to measure a good DJ, is to throw them in the ring and let the crowd decide ( that’s the era of DJ’ing I come from)!

      • DJ MiXX

        I totally agree

  • http://twitter.com/djcoolmike Cool Mike

    damn good article!

  • http://www.facebook.com/mandingo.heegardo Max Heegard

    This article is very good… Although it does come off like one of those “how to meet chics” articles in GQ or Maxim.

    • http://signup.gigturn.com/ Mohamed Kamal

      It is similar to the dating process.

  • http://www.facebook.com/dnorthrop Daryl Northrop

    Great article full of sound advice that I will use! Much appreciated!

  • joseph

    Great article. I just recently learned that patience is a virtue when it comes landing gigs these things take time and won’t naturally happen over night.

  • http://www.facebook.com/ALFREDCLAYTON Alfred Williams

    Great article! Will keep this in mind next time im out scouting places.

  • http://www.facebook.com/brikha Emil Beatsnatcher Brikha

    Am I the only one who’d love for Neil Strauss to get in undercover in the DJ bizz and write a sequel to The Game? ;)

    • Djswillo

      hi! Any link about this? Thx :)

    • David De Garie-Lamanque

      I’d be more interested in a documentary by Louis Theroux on superstar and poser DJs…that would be hilarious

  • Anonymous

    just in time! i really enjoy these articles. i have an A-list DJ coming through town but i need a venue to support the night. although not 100% related, this advice is very relevant, so thanks.

  • Rutger Willems

    finaly a intresting article, it has been a long time DJTT