Turntable FM, a hot new topic in tech circles, distills the DJ concept down to a fundamental level. In an open MIC style room, 5 DJs play songs one at a time (with no mixing) and a crowd of strangers provide instant feedback on how much they like the music.  This format seems to be highly addictive with Facebook levels of  engagement and an exploding base of users (360k FB signups in the last few weeks).  The site may have some interesting lessons to teach us about DJing and the future of music technology.

ONLINE CLUBS?

B@ TV is a popular site that provides live video streaming from club events from around the world so you can “be at” any club in the world. Even if that means sitting on the couch in your skivvies with a massive hang over on a Monday afternoon – yes you too can be in the hottest club in the world and never pay a cover charge.  The site is addictive and gaining steam but you are probably wondering:

Will the club experience go on-line in the future? Well, Turntable FM and B@ tap into two core human desires:

  1. Social Observation – AKA Girl lurking (Be@) and people watching (Turntable FM).
  2. Power (controlling the room, sharing your personal tastes, being “the” man).

Right now the online experience lacks two critical elements Darwin vs the machine points out in his research

“A nightclub does not sell alcohol, it sells sex and social status.” – Yale Fox

DOES EVERYONE WANT TO BE A DJ?

We can probably agree that online sites will not be replacing the club experience any time soon, but turntable FM is gaining a lot of traction and has proven to be highly addictive. I guarantee most of its users are not professional DJs, or even casual users of technology but normal, everyday people that love music and want to share it with others.  In that sense, the “DJ” market is potentially much larger than the small slice of “pro-sumers” that the industry presently targets.

This has big implications for the “digital DJ market” which is becoming increasingly accessible to a wider group of people.

SOCIAL LEVERAGE

Turntable Fm has one killer feature that not only makes the site super sticky but may just be a clue for the future. Here is their description from the FAQ:

“If you find a DJ that you like, you can ‘fan’ them so you receive an email alert whenever they start DJing.”

This is huge, and brings back the concept of following DJs that you like that felt a lot stronger in the 90′s DJ scene.  Social recommendation, following and liking tracks or DJs starts to build a very smart enviroment that will allow listeners to safely navigate the increasingly giant landscape of new music available online.

USEFUL TOOLS

I have been using both of these sites as a way of listening to what other DJs are playing, and interested in. Turntable makes the art of train-spotting terribly easy with direct links to purchase tracks on iTunes. If be@ integrated set lists from the DJs with direct purchase links or a twitter feed (ala Richie Hawtin) then we would have a powerful look into the track listings of popular DJs. Even without the songs, these streams provide a valuable sense of what is hot and the styles popular DJs are playing around the world. If nothing else, it gives all of us a powerful look directly into the listening habits of tastemakers around the world providing some really useful data for building your own sets!

PROVING GROUND


Apparently, being a famous DJ may get you a high paying club DJ position but it wont buy you acceptance on turntable.fm. Paul Miller (of Wired) recounts his experiance in a room with Diplo and Ryan Schreiber, founder of Pitchfork in this hilarious blog entry. I have been trolling around turntable.fm and might even get up on the decks, if I get up the courage.

I Loved This Article >



  • Bigheadmikelove

    This sounds pretty interesting, it’s leading us to the William Gibson/Phillip Dick sort of shared online cyber space…I’m pretty interested in getting an invite to it, maybe we can start a DJTT room where we just play tunes all night. 

  • Anonymous

    I’ve been hangin’ out mostly in the 80s alt new wave room. People have been super chill and it has been really cool in that people have been progressively pulling out more and more obscure/deep 80s cuts which I then go on the hunt and wishlist for on Discogs if I enjoyed and currently do not have in my own collection, yet. 

    I concur that it is highly addictive (bad if you are trying to do your real job during the day). The rooms are pretty self moderating. I do hope to see new features rolled out into the site and this social experience would be great to get on the big screen as a form of set top box app for say apple tv, plex. google tv, roku, boxee, etc… Some crafty people have created some stats tools (unofficial) to get room/user stats here: http://ttdashboard.com/bookmarklet/

  • Lauti

    there’s no mention of the word “dance” or “dancing” here

  • http://www.djpc3.com DJ PC3

    I’d do it, once I get some free time. I makes sense perfect way from some simple exposure… what all DJs need.

  • http://twitter.com/Rolfski Rolf Siebelink

    I’ve been on Turntable FM for quite some time now.
    Here’s my opinion so far:

    1. You owe it to yourself to at least check it out.
    This has the potential to be the next big thing for dj’s/producers after
    SoundCloud. If you’re outside US, use a free VPN service with a server in the US
    to get in.

    2. Why you should care:

    - It’s really very addictive and 140.000 users in the
    first month of existence only illustrates that. A leading technology blog
    called it the “the
    most exciting social service of the year”  and lots of major players in the industry like
    Mark Zuckerberg  (Facebook) and Eric
    Wahlforss (SoundCloud) have been spotted.

    - It’s the perfect way to discover and increase your
    collection of favorite tracks in no time because of this killer feature, the “t”
    button. Every time you hear something played by others you like, hitting that
    button will instantly add that track to your collection, brilliant!

    - This is one of the better ways to instantly connect
    with people who like the same music as you do. Like groups on SoudCloud, there’s
    is a community called “ room” for every style. However, Turntable FM brings it
    to next level, because of the build in chat and rating system that makes your avatar
    dance to the music if you like the stuff others are playing. There’s some real
    chemistry that can be felt, when a whole room full of people are virtually freaking
    out on the same track.

    - It’s a great way to promote yourself as a dj. You earn
    points and new avatars when people dig your music. The killer feature as
    described in the article is however that others can “fan” you. This means that they
    can see in which room you are but also, they will receive an email the moment you
    start dj-ing. Also, you can send out Twitter and Facebook messages to instantly
    invite others to your virtual party. All perfect tools to gang up with like-minded
    people in no time.

    - Perfect testing stage for producers. Testing your
    new track will give you direct and valuable feedback as people can vote “lame” or
    awesome” for it and will throw suggestions at you via the chat.

    - It’s the perfect radio station when you prefer just to
    listen to it in the background. The social control generally prevents dj’s from
    playing inappropriate tracks for the room they are playing in. If you spin a
    dubstep track for instance in an ambient room people will immediately hit the “lame”
    button and your turn is instantly over. You can even get booted for that. This
    peer pressure to be on the top of your game and play your best tracks generally
    keeps the quality in the rooms very high.

    If you have any questions or want more tips, just pm
    me. If you’re into (nu) disco, be sure to check out this room: http://turntable.fm/deep_disco We’re already with some top level players to share the
    best music in this genre with each other J

  • Jean

    Livestreaming every day/night from the best clubs in the world : http://www.awdio.com/

  • Anonymous

    the site is restricted to US only:
    ==== from the homepage ====
    We’re very sorry, but while we would love to let you in and rock out with us, we need to currently restrict turntable access to only the United States due to licensing constraints. 

    We are working very hard to try and get you in as soon as possible. 

    If you believe this is a mistake and you are located in the United States, please e-mail help [at sign] turntable dot fm 

    Again, sorry, and we hope to see you soon. 

    Billy Chasen
    CEO
    ==== from the homepage ====

  • Alessandro Tebon

    @loopbg:disqus  : With Hotspot Shield and similar program, you are available to enter in the site. When you are logged, disconnect the hotspot shield and upload your songs ! :D

  • Anthologic

    FAIL… not available outside the US.

  • Smegma-Head

    This is like an upgrade to the iPod-”DJ”-Battles LMFAO

  • Georgeo0

    thanks DJTT.  for causing my new internet addiction.  :l

    but really its a nice way to test tracks to see if other people are into them, and just fun to go and listen to music :)

  • Georgeo0

    I was about to post a topic in the forums about this!  that would be great

  • Anonymous

    It should also be added that turntable.fm asks for full offline access rights to your facebook account, which basically means they can do whatever you want whenever they want with your data.

  • http://www.facebook.com/people/John-Dorman/589972084 John Dorman

    I am looking for an invite to Turntable.FM if anyone that is already a member would please friend me on facebook. That would be awesome thanks. 

  • http://www.facebook.com/profile.php?id=100001768084621 Rolf Ski

    I’ve been on Turntable FM for quite some time now.
    Here’s my opinion so far:

    1. You owe it to yourself to at least check it out.
    This has the potential to be the next big thing for dj’s/producers after
    SoundCloud. If you’re outside US, use a free VPN service with a server in the US
    to get in.

    2. Why you should care:

    - It’s really very addictive and 140.000 users in the
    first month of existence only illustrates that. A leading technology blog
    called it the “the
    most exciting social service of the year”  and lots of major players in the industry like
    Mark Zuckerberg  (Facebook) and Eric
    Wahlforss (SoundCloud) have been spotted in there.

    - It’s the perfect way to discover and increase your
    collection of favorite tracks in no time because of this killer feature, the “t”
    button. Every time you hear something played by others you like, hitting that
    button will instantly add that track to your collection, brilliant!

    - This is one of the better ways to instantly connect
    with people who like the same music as you do. Like groups on SoudCloud, there’s
    is a community called “ room” for every style. However, Turntable FM brings it
    to next level, because of the build in chat and rating system that makes your avatar
    dance to the music if you like the stuff others are playing. There’s some real sense
    of chemistry and unity that can be felt, when a whole room full of people are virtually
    dancing and freaking out on the same tracks.

    - It’s a great way to promote yourself as a dj. You earn
    points and new avatars when people dig your music. The killer feature as
    described in the article is however that others can “fan” you. This means that they
    can see in which room you are but also, they will receive an email the moment you
    start dj-ing. Also you can send out Twitter and Facebook messages to instantly
    invite others to your virtual party. All perfect tools to gang up with like-minded
    people in no time.

    - Perfect testing stage for producers. Testing your
    new track will give you direct and valuable feedback as people can vote “lame” or
    “awesome” for it and will throw suggestions at you via the chat.

    - It’s the perfect radio station when you prefer just to
    listen to it in the background. The social control generally prevents dj’s from
    playing inappropriate tracks for the room they are playing in. If you spin a
    dubstep track for instance in an ambient room people will immediately hit the “lame”
    button and your turn is instantly over. You can even get booted for that. This
    peer pressure to be on the top of your game and play your best tracks generally
    keeps the quality in the rooms very high.

    If you have any questions or want more tips, just pm
    me or be sure to hit me in this room if you love (nu) disco: http://turntable.fm/deep_disco We’re already with some cool players to share the best
    music in this genre with each other J

  • Djtekken2005

    Fuck.. im in Argentina..

  • Alia Bianco

    FAIL… not available outside the US.

  • http://www.facebook.com/nicola.anse Nicola Anselmi

    Hi any of you can invite me please?

  • Bob

    lenny is god

  • mizL

    The other night I was introduced to this while checking in on The Do Lab. At first i was hesitant as to what i was getting myself into, but with Kraddy, R/D and Stephan Jacobs supposedly playing music, i figured i’d give it a shot.

    Im sure with every e-chat room, forum, etc. your gonna get a bunch of BS, but that night instead of just putting on Pandora and hearing songs at random. Those guys were playing unreleased new/old material, some of their favorite tunes. And for me hearing what inspires them or songs that they might not have let out to the public is a good idea in my mind.

    As long as you dont look at it like a bunch of top dj’s trying to host an e-dance party, and more like a interactive record pool, I think it will be a benefit rather that a aol chat room gone bad.

  • http://www.facebook.com/LeeZerUK Lee Grace

    as already said hotspot shield works to get around the US filter but you still need a facebook friend already joined to get involved yourself.  i’d love have a go if anyone can help out.  thanks

  • djproben

    Wake me when we can actually mix across the net :)  I’ve been wanting to do it for years but having played with a few different possibilities via icecast and whatnot, it seems difficult.  Latency is of course the big problem but it seems there should be solutions for flexible creative DJs.  I guess bandcamp has something like this but I haven’t seen it in action?

  • http://twitter.com/regend REGEND

    this isn’t really anything new. It’s a much better experience when DJ’s are shown in a video screen and peopel are chatting along with the talen. Just spend some tim ewith DJ Scratch’s Scratchvision or Da Beatminerz Beatminerz Radio…oh wait…hip-hop has been doing this type of this since 1996 to 2001 (look up PSEUDO NETWORKS created by Josh Harris) and the mainstream ignored it.

  • http://twitter.com/vjstupid Stewart Hicks

    My first sight of virtual clubbing was a bit different to this… Anyone heard of Res Live? www.reslive.com
    Its basically some sims style avatars and you can go to a club and watch DJ’s play. It is utterly bizarre but did have some interesting interactivity.
    Not a touch on the real thing, but an interesting concept none the less.

  • Anonymous

    If they could combine: http://wheelsofsteel.net/ with turntable.fm. That would be nuts. Even on a rudimentary level, the ability to mix into the previous track would be tons of funs.

  • JonnyMcJackJack

    Although I’m located in Chicago, that’s a HUGE downside. But many websites like these have started out in their native country and spread so expect it to be international within a few years.

  • Georgeo0

    Just thought i would post the official DJTT Turntable FM room here!

    turntable.fm/djtt

    head in there for good tunes! :)

  • nurfleburge

    Frickin’ US only. The interwebs get lamer and lamer. Non-American = Second class customer. Bandwidth be damned, it’s just bad service.

  • Patricio Iturrieta

    please…
    I can’t see my post… but…

    just for being faithful readers of djTechTools.com!

    (I write again)
    my tips for today…from Chile!

    for all of us, from we are outside the U.S. …
    Please, search a  anonymous proxy as (ninjacloak dot com) and write your http address site (turntable dot fm)

    and subscribe to an invitation

    and remember … lemmy is god.

  • http://www.facebook.com/patricio.iturrieta Patricio Iturrieta

    please…I can’t see my post… but…(I write again, this is my 4th post)just for being faithful readers of djTechTools.com and I wanna you enjoy this comunity!my tips for today…from Chile!please, search an anonymous proxy (as ninjacloak dot com)and write your http address (turntable fm)subscribe to an invitation…please…remember…. Lemmy is god. :Pthanks!

  • http://www.facebook.com/profile.php?id=526707158 Joe Yohan Carré

    Can someone friend me so i can use this site please? Using hotspot shield.

    Cheers.

  • RBX

    I couldn’t disagree with the format more, all it does is encourages
    people to take the easy way of playing something everyone knows or a dubstep
    remix of any pop song created in the last 40 years.  There is nothing
    which annoys me more than DJs which only plays mashups of pop songs or whatever
    the current top40 tracks are in for the moment.  It is such a cheap way
    pull a crowd and once you take the actual mixing aspect then the negative
    effects just multiply.  To be a top 40 dj
    all you need is some sort of auto-feed from a handful of dance music charts
    then hit auto-sync and BAM you’re now the days hottest DJ… that is so unbelievably
    lame in my opinion.

  • http://www.facebook.com/profile.php?id=704406096 Marco Antonio Hernandez Solare

    its a shame that this service isn’t available in Mexico :(
    http://soundcloud.com/electricmood

  • josh83

    It would be dope to associate turntable.fm with the iWebDJ online DJ application  ( http://www.iwebdj.com/demo ), what do you think?

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  • http://www.d-jam.com D-Jam

    I remember once I thought about trying to do a virtual thing using IMVU or Second Life.  The problem though is I agree with Yale Fox.  A club is about sex and lifestyle.  It’s why we’ve seen the “rave culture” kinds of clubs die out in favor of the fashion/bottle service spots.  Many women are simply going out to be treated as royalty and get attention as well as freebies, and the guys are going out hoping to shag one of those women.

    A virtual nightclub of any kind IMHO is like online radio.  You need people to easily be able to tune in.  I think it would be cool if one could do live streams or something, but I guess then you run into the usual problems online radio hits.  I think sites like Turntable.fm could rock for the musically minded and the DJs who want ideas on things to get, but I don’t think we’ll see people spend Saturday night on their computers compared to a bar or club.

  • Loverocket

    I think SSradioUK has the formula correct. If you are a good DJ, start a weekly mixshow and it will get played. End of story. This gimmicky crap is shit.

  • laforge

    couldn’t of put it better myself..

  • bmo

    $50 says YOU can’t mix top 40 that has BPM ranging from all-over better than House or Dubstep/DnB

  • bmo

    would be cool if in order to mix on turntable.fm you start spinning and they let ppl hear between you and random 5 other people, and if the majority choose you, then you get streamed to the large crowd, and you spin your set.  Then if people start voting that they dislike you, it goes back to the original room of 5 DJs and they get to pick the next DJ

  • DJTrajedias

    great to discover good music, and new music too … im liking it.

  • DJTrajedias

    great to discover good music, and new music too … im liking it.

  • DJTrajedias

    great to discover good music, and new music too … im liking it.

  • DJTrajedias

    great to discover good music, and new music too … im liking it.

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