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	<title>Comments on: The death of Aurora?</title>
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	<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/</link>
	<description>A Complete Resource for Digital DJ Information and Technology</description>
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		<title>By: shlodo</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14403</link>
		<dc:creator>shlodo</dc:creator>
		<pubDate>Fri, 10 Oct 2008 02:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14403</guid>
		<description>Hi guys,
I&#039;m currently organizing a group order for the Aurora 224. If you are interested in buying a fully assembled or DIY kit please email me at:
blandolina@gmail.com
Unfortunately not enough people ordered last time around, they struggled to get 50. It was in part due to the payment system Aurora was using. Google checkout could only receive payments within a week and it just didn&#039;t seem to work out. However this time around there is a huge amount of interest so lets get behind this thing and make it work. We are trying to drum up at least 50 prospective buyers before we move forward with orders. We need 50 to make production viable, the pricing will be reduced in future orders once we get more volume of orders happening.
Help us get this thing off the ground and be one of the first in the world to have this cool and unique device! We all saw the Monome take off as a free source DIY midi controller, there&#039;s no reason the Aurora can&#039;t have a similar success. Monome&#039;s sell on Ebay for MEGA $$$ these days!
So far I believe the pricing is as follows:
$325-$375USD for a complete assembled device.
$250USD  for the DIY kit.
Again email me if you want one and jump on the forum to express your interest or ask a question:
  &lt;a href=&quot;http://www.auroramixer.com/forum&quot; rel=&quot;nofollow&quot;&gt;http://www.auroramixer.com/forum&lt;/a&gt;
blandolina@gmail.com
-Cheers </description>
		<content:encoded><![CDATA[<p>Hi guys,</p>
<p>I&#39;m currently organizing a group order for the Aurora 224. If you are interested in buying a fully assembled or DIY kit please email me at:</p>
<p><a href="mailto:blandolina@gmail.com">blandolina@gmail.com</a></p>
<p>Unfortunately not enough people ordered last time around, they struggled to get 50. It was in part due to the payment system Aurora was using. Google checkout could only receive payments within a week and it just didn&#39;t seem to work out. However this time around there is a huge amount of interest so lets get behind this thing and make it work. We are trying to drum up at least 50 prospective buyers before we move forward with orders. We need 50 to make production viable, the pricing will be reduced in future orders once we get more volume of orders happening.</p>
<p>Help us get this thing off the ground and be one of the first in the world to have this cool and unique device! We all saw the Monome take off as a free source DIY midi controller, there&#39;s no reason the Aurora can&#39;t have a similar success. Monome&#39;s sell on Ebay for MEGA $$$ these days!</p>
<p>So far I believe the pricing is as follows:</p>
<p>$325-$375USD for a complete assembled device.</p>
<p>$250USD  for the DIY kit.</p>
<p>Again email me if you want one and jump on the forum to express your interest or ask a question:</p>
<p>  <a href="http://www.auroramixer.com/forum" rel="nofollow">http://www.auroramixer.com/forum</a>  </p>
<p><a href="mailto:blandolina@gmail.com">blandolina@gmail.com</a></p>
<p>-Cheers</p>
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		<title>By: chromeclone</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14186</link>
		<dc:creator>chromeclone</dc:creator>
		<pubDate>Sun, 21 Sep 2008 00:19:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14186</guid>
		<description> &lt;a href=&quot;http://www.ucapps.de&quot; rel=&quot;nofollow&quot;&gt;www.ucapps.de&lt;/a&gt;
MIDIBOX anyone??? </description>
		<content:encoded><![CDATA[<p><a href="http://www.ucapps.de" rel="nofollow">http://www.ucapps.de</a><br />
MIDIBOX anyone???</p>
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		<title>By: Ean Golden</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14169</link>
		<dc:creator>Ean Golden</dc:creator>
		<pubDate>Fri, 19 Sep 2008 19:26:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14169</guid>
		<description>[quote comment=&quot;14152&quot;]
Auroa have done an extremely good job of this in their design in that they have come up with something beautiful, in-fact probably the most beautiful controller,
using materials &amp;  methods which do not require large investments in tooling, yet still allow easy or economical construction.[/quote]
For those of you that don&#039;t know him, MidiFidler is our resident hardware expert and this guys really knows his stuff. Well put commentary! </description>
		<content:encoded><![CDATA[<p>[quote comment=&quot;14152&quot;]</p>
<p>Auroa have done an extremely good job of this in their design in that they have come up with something beautiful, in-fact probably the most beautiful controller,</p>
<p>using materials &amp;  methods which do not require large investments in tooling, yet still allow easy or economical construction.[/quote]</p>
<p>For those of you that don&#039;t know him, MidiFidler is our resident hardware expert and this guys really knows his stuff. Well put commentary!</p>
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		<title>By: Kirk</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14157</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Fri, 19 Sep 2008 03:40:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14157</guid>
		<description> &lt;a href=&quot;http://www.rollingstone.com/rockdaily/index.php/2008/09/17/guitar-hero-makers-plan-dj-hero-cross-platform-mash-ups/&quot; rel=&quot;nofollow&quot;&gt;http://www.rollingstone.com/rockdaily/index.php/2...&lt;/a&gt;
maybe this will give you the controller you are looking for. </description>
		<content:encoded><![CDATA[<p><a href="http://www.rollingstone.com/rockdaily/index.php/2008/09/17/guitar-hero-makers-plan-dj-hero-cross-platform-mash-ups/" rel="nofollow">http://www.rollingstone.com/rockdaily/index.php/2&#8230;</a>  </p>
<p>maybe this will give you the controller you are looking for.</p>
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		<title>By: midifidler</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14152</link>
		<dc:creator>midifidler</dc:creator>
		<pubDate>Thu, 18 Sep 2008 23:53:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14152</guid>
		<description>Ok so what I gather from your posts here and on the Auroa forum is that you don&#8217;t think Auroa&#8217;s mixer cuts it, mainly because it cost so much more than its mass produced competition, and that it does not have transport controls.
I concur with your feelings here. The Auroa is however a boutique controller like the Monome. While the Monome now has a cult following the reason it succeeded in the first place is because it was totally unique and presented a paradigm shift in control surfaces, this justified the extremely high cost of the Monome series to the consumer.
While the Auroa has some forwards thinking design in its layout functionally it is still just reinventing the wheel.
However you suggest that the way that Auroa can overcome their problems is to create an additional platter style control, which you assume is easy as  you have seen some posts on various ways people have achieved this on the Terminator X website.
Herein lies the fault in your logic, just because a couple of clever enthusiasts have created these at home does not mean that this could succeed commercially without a (very) large investment in tooling. The concept of a rotary encoder which spits out midi data is simple, as is Midi control in general, what makes commercializing controllers difficult is the mechanical element which is intrinsically tied to manufacturing.
Any mechanical component with a complex geometry you utilize in your design that is not an already commercially available part, is going to either going to be expensive as it will have to be hand made, or you are going to have to tool up, from an accounting perspective this up-front tooling cost must be split across each component manufactured so while the raw material and labor cost may be low if you cant achieve economy of scale the part is still expensive.
This is why they chose not to use the engraved top plate
When manufacturing a consumer product at volume the mechanical design must also be centered around making the product easy to assemble, otherwise labor will become the greatest fixed component in the cost.
Auroa have done an extremely good job of this in their design in that they have come up with something beautiful, in-fact probably the most beautiful controller,
using materials &amp;  methods which do not require large investments in tooling, yet still allow easy or economical construction. </description>
		<content:encoded><![CDATA[<p>Ok so what I gather from your posts here and on the Auroa forum is that you don&rsquo;t think Auroa&rsquo;s mixer cuts it, mainly because it cost so much more than its mass produced competition, and that it does not have transport controls. </p>
<p>I concur with your feelings here. The Auroa is however a boutique controller like the Monome. While the Monome now has a cult following the reason it succeeded in the first place is because it was totally unique and presented a paradigm shift in control surfaces, this justified the extremely high cost of the Monome series to the consumer. </p>
<p>While the Auroa has some forwards thinking design in its layout functionally it is still just reinventing the wheel. </p>
<p>However you suggest that the way that Auroa can overcome their problems is to create an additional platter style control, which you assume is easy as  you have seen some posts on various ways people have achieved this on the Terminator X website. </p>
<p>Herein lies the fault in your logic, just because a couple of clever enthusiasts have created these at home does not mean that this could succeed commercially without a (very) large investment in tooling. The concept of a rotary encoder which spits out midi data is simple, as is Midi control in general, what makes commercializing controllers difficult is the mechanical element which is intrinsically tied to manufacturing.</p>
<p>Any mechanical component with a complex geometry you utilize in your design that is not an already commercially available part, is going to either going to be expensive as it will have to be hand made, or you are going to have to tool up, from an accounting perspective this up-front tooling cost must be split across each component manufactured so while the raw material and labor cost may be low if you cant achieve economy of scale the part is still expensive. </p>
<p>This is why they chose not to use the engraved top plate</p>
<p>When manufacturing a consumer product at volume the mechanical design must also be centered around making the product easy to assemble, otherwise labor will become the greatest fixed component in the cost.</p>
<p>Auroa have done an extremely good job of this in their design in that they have come up with something beautiful, in-fact probably the most beautiful controller,</p>
<p>using materials &amp;  methods which do not require large investments in tooling, yet still allow easy or economical construction.</p>
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		<title>By: tekki</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14151</link>
		<dc:creator>tekki</dc:creator>
		<pubDate>Thu, 18 Sep 2008 23:34:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14151</guid>
		<description>The review is totally right. I was really hungry for this one, but the costs, self-assembly and support was too big a downer for me.</description>
		<content:encoded><![CDATA[<p>The review is totally right. I was really hungry for this one, but the costs, self-assembly and support was too big a downer for me.</p>
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		<title>By: BentoSan</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14146</link>
		<dc:creator>BentoSan</dc:creator>
		<pubDate>Thu, 18 Sep 2008 05:37:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14146</guid>
		<description>Electrosonic, i own a Nocturn and it sucks, the rotaries dont send true rotary data, you dont have acccess to midi from all the buttons and 1 of the knobs. The software that comes with it and the way the mappings change about us only useful if your using automap which doesn&#039;t work with Ableton or Traktor- even in automap mode its a clumsy setup. Sure it gives you alot of button and knob combinations but if you cant easily get to them it doesn&#039;t mean anything. I would gladly fork out the extra cash for the Aurora, i don&#039;t even use my Nocturn, it sits there collecting dust. </description>
		<content:encoded><![CDATA[<p>Electrosonic, i own a Nocturn and it sucks, the rotaries dont send true rotary data, you dont have acccess to midi from all the buttons and 1 of the knobs. The software that comes with it and the way the mappings change about us only useful if your using automap which doesn&#039;t work with Ableton or Traktor- even in automap mode its a clumsy setup. Sure it gives you alot of button and knob combinations but if you cant easily get to them it doesn&#039;t mean anything. I would gladly fork out the extra cash for the Aurora, i don&#039;t even use my Nocturn, it sits there collecting dust.</p>
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		<title>By: Electrosonic</title>
		<link>http://www.djtechtools.com/2008/09/17/the-death-of-aurora/comment-page-1/#comment-14143</link>
		<dc:creator>Electrosonic</dc:creator>
		<pubDate>Thu, 18 Sep 2008 01:06:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.djtechtools.com/?p=720#comment-14143</guid>
		<description>Hey midifidler....
         Please explain why I should buy this and not the Nocturn; that is cool looking, small with LED&#039;s and Automap @ half the price and available. Now it is planned to drop the fabulous etched front panel, what will go next?
         There is a LOT of concern about the lack of transport controls... please take the time to answer on the forum also. Discussion of this &#039;darling&#039; has come to a complete halt, the sooner it is restarted the better. I am not an affiliate, just designer who appreciates the efforts these guys have put in to make a potentially GREAT product.
         I am not recommending changing the Aurora in any way, far from it; just add to the product range...</description>
		<content:encoded><![CDATA[<p>Hey midifidler&#8230;.<br />
         Please explain why I should buy this and not the Nocturn; that is cool looking, small with LED&#8217;s and Automap @ half the price and available. Now it is planned to drop the fabulous etched front panel, what will go next?<br />
         There is a LOT of concern about the lack of transport controls&#8230; please take the time to answer on the forum also. Discussion of this &#8216;darling&#8217; has come to a complete halt, the sooner it is restarted the better. I am not an affiliate, just designer who appreciates the efforts these guys have put in to make a potentially GREAT product.<br />
         I am not recommending changing the Aurora in any way, far from it; just add to the product range&#8230;</p>
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