The pitter-patter of excited chatter has been bouncing across cyber space about a new Dj device called the “pacemaker”. This hand-held player is essentially what everyone wished the I-Pod could do but with more realistic dj controls. Unfortunately it will set you back more than $700 and to be honest, I wonder if anyone will even enjoy using it. Most djs like twisting knobs because it taps into our male psyche in such a powerful way. I just cant see anyone really replacing knobs unless they do so with the one shape we enjoy playing with even more- the phallus. Need proof? Go to your local guitar shop.

Although the non-dj press is raving about how much they love the concept, ”An amazing gadget, this could be one of the biggest hits- Simon Perry, Digital Lifestyles” , it remains to be seen if djs will embrace it. Lately the target market of most digital dj devices seems to be squarely aimed at the bedroom consumer and weekend warriors as they correctly assume that market has the most buying power. While the economics of these designs is intelligent they fail to take into account that this group tends to look to the professional users for purchase guidance. Make a product that is good enough for the pros but cool enough that everyone wants to buy it and then you will have a truly successful offering. To their credit the creators of pacemaker have obviously put a lot of thought and intelligent design into a small package but we are curious to see who will end up using it.